Key Responsibilities

• ManyChat Ownership: Build, manage, and continuously optimize ManyChat flows across Facebook Messenger and Instagram DMs. Own the full automation architecture from lead capture to conversion and retention.
• Lifecycle Strategy: Design and execute lifecycle marketing strategies covering activation, onboarding, engagement, retention, and reactivation of users.
• Data Analysis: Monitor performance metrics, analyze user behavior, and leverage insights to improve messaging strategies and drive revenue growth.
• Collaboration: Work closely with cross-functional teams including product, design, and customer support to ensure a holistic approach to user engagement.
• Innovation: Stay updated with industry trends and best practices in CRM and automation to enhance our user engagement techniques.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in CRM management, particularly with ManyChat or similar platforms.
• Strong analytical skills with a data-driven mindset; ability to turn insights into actionable strategies.
• Excellent communication and interpersonal skills, with a focus on collaboration and teamwork.
• Proficiency in lifecycle marketing best practices and automation tools.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible working hours and remote work options.
• Comprehensive health benefits including medical, dental, and vision coverage.
• Opportunities for professional development and career growth.
• An inclusive and dynamic work environment that encourages innovation.