About the Role

The Senior CRM Manager will be pivotal in shaping our CRM and lifecycle marketing strategy. This role focuses on enhancing email marketing performance and boosting customer engagement. You will be responsible for the comprehensive CRM content strategy, which includes segmentation, campaign planning, execution, and optimization.

Responsibilities

• Develop and implement a strategic CRM framework that aligns with overall marketing goals.
• Lead the creation of targeted email campaigns that drive customer engagement and retention.
• Analyze customer data to segment audiences effectively and tailor messaging accordingly.
• Collaborate with cross-functional teams to ensure alignment on campaign objectives and messaging.
• Monitor and report on the performance of CRM campaigns, using insights to drive continuous improvement.
• Manage the CRM budget and allocate resources effectively for maximum impact.
• Stay updated on industry trends and best practices in CRM and email marketing.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in CRM management, email marketing, or lifecycle marketing.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Proficient in CRM software and email marketing platforms.
• Excellent communication and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible working hours and remote work options.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and career growth.
• A vibrant and inclusive company culture that values diversity.
• Access to the latest tools and technologies to support your work.