Responsibilities

• Lead the planning and execution of B2B events within the home services vertical, ensuring alignment with overall marketing strategy.
• Develop and manage account-based marketing (ABM) initiatives to engage key accounts and drive customer loyalty.
• Coordinate logistics for events, including vendor management, venue selection, and on-site execution.
• Collaborate with sales teams to identify target accounts and develop tailored marketing campaigns that drive engagement.
• Measure and report on event performance metrics, analyzing data to optimize future marketing efforts.
• Oversee the enterprise loyalty and swag programs to enhance customer experience and brand engagement.
• Work closely with cross-functional teams, including content, design, and digital marketing, to create cohesive marketing materials.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in event marketing, account-based marketing, or related roles.
• Proven track record of successful event management and ABM campaigns.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• Familiarity with marketing automation tools and CRM systems.

Benefits

• Competitive salary with performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• 401(k) plan with company match.
• Flexible working hours and remote work options.
• Professional development opportunities and training.
• Generous paid time off and holiday leave.