About the Role

As a Growth and Demand Generation Lead at Nivoda, you will take charge of our strategies to identify and engage new jewellers in our marketplace. This hands-on position is designed for a data-driven professional who thrives in dynamic environments and possesses a keen understanding of various marketing channels. You will directly manage our paid advertising, search engine optimization (SEO), and account-based marketing initiatives, ensuring that we effectively generate qualified leads.

Responsibilities

• Develop and implement innovative demand generation strategies to attract new jewellers.
• Manage and optimize paid marketing campaigns across various channels.
• Conduct thorough keyword research and optimize website content for SEO to increase organic traffic.
• Utilize data analytics to measure performance and refine marketing tactics.
• Establish repeatable and scalable lead generation processes that align with our business goals.
• Collaborate with the product and sales teams to ensure marketing efforts are in sync with overall objectives.
• Lead outreach initiatives and nurture relationships with potential partners and customers.
• Monitor industry trends and competitor activities to identify new opportunities.

Requirements

• Proven experience in growth marketing or demand generation, preferably in a B2B environment.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Hands-on experience with paid advertising platforms and SEO tools.
• Exceptional communication and interpersonal skills.
• Ability to work independently and manage multiple projects simultaneously.
• Familiarity with customer relationship management (CRM) systems.
• Passion for the diamond and gemstone industry is a plus.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible working hours and remote work options.
• Opportunities for professional development and growth.
• Collaborative and dynamic work environment.
• Access to industry events and networking opportunities.
• Health and wellness benefits.