Responsibilities

• Develop and implement comprehensive product marketing strategies that align with Nivoda's mission and business goals.
• Craft compelling messaging and positioning that resonates with independent jewellers and motivates them to switch to our platform.
• Collaborate closely with the sales team to ensure consistent messaging across all customer touchpoints.
• Lead market research initiatives to identify customer needs, competitive landscape, and emerging trends in the diamond and gemstone industry.
• Create and maintain product documentation, including user guides, sales enablement tools, and marketing collateral.
• Oversee the execution of marketing campaigns, ensuring alignment with overall brand strategy and objectives.
• Train and empower the go-to-market team to effectively communicate Nivoda's value proposition.
• Analyze campaign performance and market feedback to continuously optimize strategies and improve messaging.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
• 5+ years of experience in product marketing or related roles, preferably in the B2B sector.
• Strong understanding of the diamond and gemstone industry is highly desirable.
• Proven track record of developing successful marketing strategies that drive customer engagement and sales growth.
• Exceptional written and verbal communication skills with the ability to present complex ideas clearly.
• Hands-on experience with marketing automation tools and analytics platforms.
• Ability to work collaboratively in a fast-paced environment and adapt to changing priorities.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Flexible working hours and remote work options.
• Opportunity to work in a dynamic and innovative environment with a passionate team.
• Professional development opportunities to enhance your skills and career growth.
• Employee discounts on products and services.