Position Summary

We are seeking a dynamic and strategic Director of Growth Marketing to lead our demand generation efforts in the health tech sector. In this pivotal role, you will be responsible for building and executing marketing strategies that generate interest and demand from two of the most sought-after B2B buyer groups. You will have the opportunity to lead your own team, manage a dedicated budget, and work closely with senior leadership to drive growth.

Responsibilities

• Develop and implement comprehensive growth marketing strategies that align with company goals and target key B2B buyer segments.
• Oversee the demand generation engine, ensuring it is optimized for high performance and responsiveness to market needs.
• Collaborate with cross-functional teams including sales, product, and customer success to create cohesive marketing campaigns.
• Analyze market trends and customer insights to identify opportunities for growth and improvement.
• Manage, mentor, and develop a talented marketing team to achieve demanding performance goals.
• Monitor and report on marketing campaign performance, adjusting strategies as necessary to maximize results.
• Utilize data-driven approaches to refine and enhance marketing tactics, ensuring effective customer engagement.

Requirements

• Proven experience in growth marketing, particularly in the B2B health tech space.
• Strong understanding of marketing strategies, demand generation, and customer acquisition.
• Exceptional leadership skills with the ability to motivate and inspire a team.
• Excellent analytical skills with a data-driven mindset.
• Outstanding communication and interpersonal skills.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Experience with marketing automation tools and CRM systems.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health benefits including medical, dental, and vision coverage.
• Flexible work hours and remote work options.
• Opportunities for professional development and career advancement.
• A collaborative and innovative work environment.
• Access to cutting-edge technology and tools to facilitate your work.