Responsibilities

• Develop and execute effective SEO strategies to improve organic search visibility and rankings for our mobile app.
• Implement App Store Optimization (ASO) techniques to increase app downloads and user retention.
• Conduct keyword research to identify opportunities for content optimization, utilizing both SEO and ASO best practices.
• Analyze and report on key performance metrics to track the effectiveness of SEO and ASO initiatives.
• Collaborate with cross-functional teams, including product, design, and marketing, to align SEO and ASO strategies with overall business goals.
• Stay updated on industry trends, algorithm changes, and best practices in SEO and ASO to ensure our strategies remain competitive.
• Manage relationships with external vendors and tools to enhance our SEO and ASO capabilities.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in SEO and ASO, with a strong portfolio of successful projects.
• Strong understanding of web analytics tools, such as Google Analytics and App Store analytics.
• Proficient in SEO tools like SEMrush, Moz, or similar platforms.
• Excellent analytical skills and attention to detail, with the ability to interpret data and generate actionable insights.
• Effective communication skills, both written and verbal, to convey complex information clearly.
• Ability to work independently in a remote setting while managing multiple projects and deadlines.

Benefits

• Competitive salary with performance-based incentives and bonuses.
• Flexible working hours and remote work opportunities to promote work-life balance.
• Health, dental, and vision insurance coverage for employees and their families.
• Professional development opportunities, including training and workshops.
• A dynamic and inclusive work culture that values innovation and creativity.
• Access to company-sponsored events and team-building activities.
• Generous paid time off and holiday schedule to recharge and relax.