Responsibilities

• Strategize & Execute: Launch, manage, and optimize user acquisition (UA) and retargeting campaigns across various paid channels such as Meta (Facebook, Instagram), TikTok, Snapchat, Google Ads, and Apple Search Ads.
• Analyze & Optimize: Conduct comprehensive analyses of campaign performance to identify trends, providing actionable recommendations that enhance return on investment (ROI), increase subscriber rates, and drive overall growth.
• Experiment & Learn: Design and implement rigorous testing strategies aimed at uncovering insights related to creative performance, targeting effectiveness, tactical approaches, and channel efficiency.
• Budget Management: Collaborate closely with the Head of Acquisition to effectively manage the budget, ensuring optimal allocation of resources to maximize campaign impact.
• Reporting: Generate detailed reports on campaign performance and present findings to the team, highlighting successes and areas for improvement.
• Stay Informed: Keep abreast of industry trends and best practices in user acquisition and digital marketing to ensure innovative approaches are employed.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in user acquisition marketing, preferably in a digital environment.
• Exceptional analytical skills with a strong focus on data-driven decision-making.
• Familiarity with various digital marketing tools and platforms.
• Ability to work independently and manage multiple campaigns simultaneously.
• Strong communication skills, both written and verbal.
• Experience with A/B testing and campaign optimization techniques.

Benefits

• Flexible work schedule with the option to work remotely.
• Opportunity to collaborate with a dynamic and innovative team.
• Professional development opportunities to enhance your skills and career.
• Competitive compensation package.
• Access to cutting-edge tools and technology in the digital marketing space.