About the Role

As a pivotal member of our team, you will be responsible for steering the direction of our TV and offline marketing initiatives. Our mission is to empower millions of everyday individuals to achieve their financial goals, and we believe that a robust marketing strategy is essential to that mission. You will play a key role in transforming our TV and offline marketing from mere execution to a strategic media investment and planning function.

Responsibilities

• Define and implement the comprehensive TV and offline marketing strategy aligned with overall business objectives.
• Oversee the allocation of budgets and media mix across various channels including TV, audio, direct mail, and others.
• Lead a high-performing team that includes specialists in TV/audio and offline planning.
• Collaborate closely with channel leads, Analytics, and Finance to ensure data-driven decision-making.
• Translate marketing mixed modeling (MMM) insights and incrementality research into actionable strategies.
• Manage relationships with external agencies and measurement partners to optimize campaign performance.
• Partner with senior leaders across Brand, Growth, Product Marketing, and MarTech to foster a cohesive marketing approach.
• Monitor and report on the effectiveness of media strategies, making adjustments as needed to achieve measurable business results.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• Proven experience in a growth marketing role with a strong focus on TV and offline media.
• Exceptional analytical skills with a track record of leveraging data to drive marketing success.
• Experience leading and developing high-performing teams.
• Strong project management skills with the ability to manage multiple priorities.
• Excellent communication and collaboration skills, capable of working with cross-functional teams.
• Familiarity with marketing analytics tools and frameworks.

Benefits

• Competitive salary starting at $196,000, commensurate with experience.
• Comprehensive health and wellness benefits.
• Opportunity for professional development and career advancement.
• Flexible work hours and a supportive work environment.
• Access to cutting-edge marketing technologies and resources.
• Collaborative and innovative company culture.