Responsibilities

• Develop and execute product marketing strategies that align with the overall vision of our fintech solutions.
• Lead market research and competitive analysis to inform product development and positioning.
• Create compelling narratives and messaging that resonate with small business owners in the home services market.
• Collaborate with cross-functional teams including product management, sales, and customer support to ensure a cohesive approach.
• Manage the product launch process and develop go-to-market strategies for new financial services features.
• Analyze product performance metrics and customer feedback to refine marketing strategies and drive product improvements.
• Build and maintain relationships with industry partners and stakeholders to enhance product visibility and market penetration.
• Mentor and guide junior team members to foster a culture of innovation and excellence within the marketing team.

Requirements

• Bachelor's degree in Marketing, Business, Finance, or a related field; Master’s degree is a plus.
• 5+ years of experience in product marketing, preferably within the fintech or SaaS industry.
• Proven track record of successful product launches and marketing campaigns.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and presentation skills, with the ability to engage diverse audiences.
• Passion for innovation and a deep understanding of the financial services landscape.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Flexible work hours and remote work options to promote work-life balance.
• Generous vacation policy and paid time off for personal development.
• Opportunities for professional growth and advancement within a rapidly growing company.
• Collaborative and inclusive company culture that values diverse perspectives.
• Access to the latest tools and technologies to enhance your work experience.