About the Position

The Growth Marketing Manager will play a crucial role in driving Annual Recurring Revenue (ARR) through strategic campaign execution targeted at enterprise named accounts and promoting product-led growth (PLG) via Keyfactor’s Test Drive program. This position encompasses the entire demand generation process, from planning and execution to optimization and reporting. The Growth Marketing Manager will collaborate closely with various teams, including Brand, Product Marketing, Performance Marketing, and Marketing Operations.

Responsibilities

• Develop and implement comprehensive marketing strategies to achieve ARR goals.
• Lead enterprise named account campaigns, ensuring alignment with overall business objectives.
• Oversee the Test Drive program, focusing on product-led growth initiatives.
• Analyze campaign performance and optimize strategies based on data-driven insights.
• Collaborate with cross-functional teams to enhance brand awareness and drive user engagement.
• Manage budgets and allocate resources effectively to maximize ROI on marketing initiatives.
• Create and maintain detailed reports to track campaign performance and identify areas for improvement.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 3-5 years of experience in growth marketing or demand generation roles.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Proven experience in executing successful marketing campaigns across multiple channels.
• Excellent communication and teamwork abilities, with a proactive approach to problem-solving.
• Familiarity with marketing automation tools and CRM software.
• Self-motivated, detail-oriented, and able to manage multiple projects simultaneously.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible remote work environment with opportunities for growth.
• Comprehensive health and wellness benefits.
• Professional development opportunities and access to industry resources.
• A supportive team culture that values collaboration and innovation.
• Work on meaningful projects that contribute to the security of digital interactions.