About the Role

As the Promo Features Marketing & Commercialisation Lead, you will play a pivotal role in the success of Playson’s promotional tools, including innovative offerings such as Power Blasts, Flexible Free Spins, Grand Race, Turbo Races, and the Power Chance Jackpot Family. Your responsibility will be to bring these products to market effectively, transforming complex promotional features into commercially appealing solutions that operators can easily understand and value.

Key Responsibilities

• Own the end-to-end commercialization and marketing strategy for Playson’s promotional products throughout their lifecycle.
• Develop compelling positioning, messaging, and value propositions that translate complex product features into clear commercial advantages.
• Collaborate with Product, Sales, and Marketing teams to develop effective go-to-market strategies.
• Design and execute impactful launch campaigns that resonate with our target audience.
• Create sales enablement materials and operator communications to support the marketing strategy.
• Continuously measure performance and refine approach based on data-driven insights.
• Shape the positioning, packaging, and evolution of promotional products to maximize their commercial success.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in marketing and commercialization, preferably in the gaming or technology sectors.
• Strong analytical skills with a data-driven approach to decision-making.
• Exceptional communication skills with the ability to convey complex information clearly.
• Experience working in cross-functional teams and managing multiple projects simultaneously.
• Creative thinker with a passion for enhancing player engagement and driving revenue growth.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible working hours and remote work options.
• Opportunities for professional development and career advancement.
• A dynamic and innovative work environment.
• Health and wellness programs.
• Fun team-building activities and events.