About the Role

We are looking for a talented Growth Marketing Manager to join our dynamic team. In this pivotal role, you will lead the charge in optimizing our consumer growth engine by leveraging your expertise in paid acquisition, creative strategy, lifecycle management, and conversion optimization. Your efforts will directly contribute to our mission of transforming weight care through innovation and personalized service.

Responsibilities

• Own and optimize paid acquisition strategies to maximize customer acquisition while improving cost per acquisition (CAC).
• Collaborate closely with internal teams and external agencies to develop and execute creative campaigns that resonate with our target audience.
• Analyze conversion funnels to identify opportunities for improvement, enhancing lead-to-conversion rates.
• Launch new creative initiatives and channel strategies aimed at driving measurable member growth.
• Monitor and report on key performance metrics, adjusting strategies based on data-driven insights.
• Work cross-functionally with teams to align marketing strategies with overall business objectives.
• Engage with stakeholders and leadership to share progress and contribute to strategic planning.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 3 years of experience in growth marketing, preferably within a consumer-focused or healthcare environment.
• Proven track record of successfully executing paid acquisition campaigns and improving key performance metrics.
• Strong analytical skills with the ability to interpret complex data and make informed decisions.
• Excellent communication and collaboration skills, with a knack for creative problem-solving.
• Experience working with marketing tools and platforms for campaign management and analytics.
• Passion for health, wellness, and the mission of improving lives through effective weight management solutions.

Benefits

• Competitive salary with performance-based incentives.
• Flexible working arrangements with options for remote work.
• Opportunities for professional development and career advancement.
• Comprehensive health benefits, including medical, dental, and vision coverage.
• A supportive and inclusive workplace culture that values innovation and creativity.
• Access to wellness programs and resources to enhance your lifestyle.