Responsibilities

• Develop and implement a comprehensive paid marketing strategy to drive subscriber growth.
• Collaborate with cross-functional teams including marketing, product, and finance to align on goals and KPIs.
• Oversee budget management and resource allocation for paid marketing campaigns.
• Analyze campaign performance and iterate strategies based on data-driven insights.
• Lead a team of marketing professionals, providing mentorship and guidance to foster growth and innovation.
• Prioritize high-impact projects and ensure timely execution of marketing initiatives.
• Engage with user insights and data science teams to enhance targeting and optimization efforts.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 10+ years of experience in paid marketing, with a focus on subscriber acquisition.
• Proven track record of developing and scaling marketing programs that drive revenue growth.
• Strong analytical skills with experience in performance measurement and optimization.
• Exceptional leadership abilities, with experience managing cross-functional teams.
• Excellent communication and interpersonal skills, capable of engaging stakeholders at all levels.
• Experience in a remote work environment is a plus.

Benefits

• Competitive salary with performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Remote-first work environment with flexible scheduling options.
• Generous paid time off and holidays.
• Professional development opportunities and support for continued learning.
• A collaborative and inclusive workplace culture that values trust and transparency.