About the Role

We are seeking a dynamic and experienced Head of Marketing to take charge of our marketing strategy and significantly contribute to pipeline and revenue growth. This pivotal role involves leading SMB demand generation initiatives across various channels, including paid advertising, email lifecycle management, content creation, webinars, and outbound support. The successful candidate will continuously improve conversion rates throughout the marketing funnel, ensuring our messaging resonates with our ideal customer profile (ICP).

Responsibilities

• Develop and implement a comprehensive marketing strategy to drive pipeline and revenue growth.
• Lead demand generation efforts through paid channels, email marketing, content marketing, and webinars.
• Collaborate closely with Sales and Product teams to refine positioning and messaging.
• Run rapid experiments to optimize marketing campaigns and track performance metrics such as customer acquisition cost (CAC) and payback periods.
• Analyze conversion rates and identify areas for improvement across the marketing funnel.
• Manage the marketing budget effectively to maximize return on investment.
• Stay updated on industry trends and competitor strategies to maintain a competitive edge.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
• 5+ years of experience in a marketing leadership role, preferably in a technology or SaaS company.
• Proven track record of driving significant revenue growth through effective marketing strategies.
• Strong understanding of demand generation techniques and metrics.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Exceptional communication and interpersonal skills to work collaboratively with cross-functional teams.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance plans.
• Flexible work hours and remote work options.
• Generous paid time off and holiday leave.
• Opportunities for professional development and career advancement.
• A dynamic and inclusive company culture focused on innovation and teamwork.