Responsibilities

• Develop and execute Paddle's paid social media strategy to enhance brand awareness and drive lead generation.
• Collaborate with the Brand and Content teams to create compelling assets and messaging tailored to each stage of the buyer journey.
• Analyze campaign performance and apply insights to optimize future initiatives, ensuring the right audience engages with the right content.
• Manage budgets and allocate resources effectively to maximize return on investment.
• Stay updated with the latest trends in social media marketing and digital advertising, integrating new strategies as needed.
• Monitor competitors and market trends to identify opportunities for growth and innovation.
• Report on the effectiveness of campaigns and provide recommendations to enhance performance.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience managing paid social media campaigns, preferably in a B2B environment.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication skills, both written and verbal.
• Proficiency in social media advertising platforms such as Facebook Ads, LinkedIn Ads, and others.
• Ability to work collaboratively in a fast-paced, team-oriented environment.
• Creative mindset with a keen eye for detail and aesthetics.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible working hours and remote working options.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and career advancement.
• Access to the latest tools and technologies to enhance your work.
• A vibrant and inclusive company culture where your contributions are valued.