About the Role:

We are seeking an experienced lifecycle marketer to build and lead our Customer Lifecycle Marketing team, focusing specifically on usage and engagement. This role is crucial in establishing effective marketing strategies that enhance customer experiences and maximize retention. You will work closely with cross-functional teams to create targeted campaigns that drive customer engagement.

Responsibilities:

• Develop and execute comprehensive lifecycle marketing strategies to enhance customer engagement and retention.
• Analyze customer behavior and engagement metrics to identify opportunities for growth.
• Collaborate with product, sales, and customer support teams to ensure alignment of strategies.
• Lead a team of marketers, providing guidance and mentorship to drive performance.
• Implement innovative marketing technologies to optimize customer journeys.
• Monitor and report on campaign performance, providing insights for continuous improvement.
• Manage budgets and resources effectively to maximize ROI.
• Stay updated on industry trends and best practices in lifecycle marketing.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
• 8+ years of experience in marketing, with a focus on customer lifecycle and engagement.
• Proven track record of developing successful marketing strategies that drive customer engagement.
• Strong analytical skills with proficiency in interpreting data to inform strategic decisions.
• Excellent leadership and team management abilities.
• Exceptional communication and interpersonal skills.
• Experience with marketing automation tools and CRM platforms.

Benefits:

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and flexible work arrangements.
• Opportunities for professional development and career advancement.
• Access to cutting-edge marketing tools and technologies.
• Collaborative and inclusive workplace culture.