About the Role

Happy Money is looking for a strategic Head of Acquisition Marketing to lead and expand our customer acquisition initiatives. In this remote position, you will be responsible for developing and executing comprehensive marketing strategies that will drive customer engagement and conversion rates. You will work closely with cross-functional teams, including product development and sales, to ensure alignment and maximize our market presence.

Responsibilities

• Develop and implement innovative acquisition marketing strategies to drive growth and engagement.
• Analyze market trends and consumer insights to identify new opportunities for customer acquisition.
• Manage and optimize marketing campaigns across various channels, including digital, social media, and traditional marketing.
• Collaborate with product and sales teams to ensure cohesive messaging and branding.
• Monitor and report on campaign performance, providing insights and recommendations for improvement.
• Lead a team of marketing professionals, fostering a culture of creativity and accountability.
• Stay abreast of industry trends and competitive landscape to inform marketing strategies.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• Proven experience in acquisition marketing, preferably within the financial services sector.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Exceptional communication and leadership skills.
• Experience with digital marketing tools and platforms.
• Ability to work independently and manage multiple projects in a fast-paced environment.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible working hours and fully remote work environment.
• Comprehensive health benefits, including medical, dental, and vision coverage.
• Generous vacation and paid time off policy.
• Opportunities for professional development and career advancement.
• A supportive and collaborative company culture that values innovation and creativity.