Job Responsibilities

• Develop, deploy, and optimize paid media campaigns across Google and Meta platforms to achieve high conversion rates and maximize profitability.
• Manage and allocate budgets effectively to ensure optimal use of resources and achieve desired KPIs.
• Analyze campaign performance data and generate reports to identify trends and insights, making data-driven decisions for continuous improvement.
• Collaborate with cross-functional teams, including creative and analytics, to refine messaging and targeting strategies.
• Stay updated on industry trends, platform changes, and best practices to ensure innovative and competitive campaign execution.
• Monitor and manage bidding strategies to maximize ad performance and return on investment (ROI).
• Conduct A/B testing to evaluate campaign effectiveness and implement necessary adjustments based on results.
• Provide strategic recommendations for future campaigns based on performance analytics and market research.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in managing paid media campaigns, specifically on Google Ads and Meta platforms.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and project management skills to work effectively in a team-oriented environment.
• Proficiency in digital marketing tools and analytics platforms.
• Detail-oriented with a strong focus on results and performance metrics.
• Ability to adapt to a fast-paced environment and manage multiple projects simultaneously.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible working hours and remote work options.
• Opportunity for professional development and career advancement.
• Collaborative and inclusive work culture with a diverse team.
• Access to the latest tools and technologies in digital marketing.
• Health and wellness benefits to support your well-being.
• Engagement in exciting projects that drive impactful results for clients.