About the Role

We are seeking a Senior User Acquisition Manager who will take ownership of our Facebook performance channel for one of our key Direct-to-Consumer subscription products. This position is integral to our marketing efforts, responsible for developing strategies, managing a seven-figure budget, and ensuring high return on investment (ROI) growth across diverse geographical locations.

Key Responsibilities

• Own and optimize the Facebook advertising account from start to finish, including structure, bidding strategies, and budget allocation.
• Develop and execute campaign strategies that lead to substantial and sustainable subscription growth through web funnels.
• Conduct comprehensive creative testing to identify the most effective ads and messaging.
• Analyze performance metrics and make data-driven decisions to improve channel effectiveness.
• Prepare and present weekly performance reports and strategic insights to key stakeholders.
• Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
• Stay updated on the latest trends and best practices in user acquisition and Facebook advertising.

Requirements

• Proven experience in user acquisition, specifically with Facebook advertising, ideally within a D2C context.
• Strong analytical skills with a data-driven approach to decision-making.
• Demonstrated ability to manage large budgets and scale campaigns effectively.
• Excellent communication skills, capable of presenting complex information clearly.
• Ability to work independently and as part of a team in a fast-paced environment.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible working hours and the option for remote work.
• Opportunities for professional development and career advancement.
• A dynamic and innovative work environment focused on cutting-edge technology.
• Collaborative team culture with passionate individuals in the industry.