Responsibilities

• Develop and execute comprehensive lifecycle marketing strategies that enhance customer engagement and drive revenue growth throughout the customer journey.
• Lead a team of three marketing professionals, fostering a culture of coaching, development, and high performance.
• Monitor and analyze lifecycle metrics to inform strategic decisions and prioritize marketing initiatives effectively.
• Collaborate closely with cross-functional teams to ensure alignment and facilitate the execution of complex marketing projects.
• Utilize both quantitative and qualitative insights to refine marketing strategies and optimize customer conversion rates.
• Act as a player-coach by remaining hands-on with team activities while providing guidance and support to overcome challenges.
• Ensure the marketing initiatives align with the overall business objectives and contribute positively to the company’s financial health.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
• Proven experience in lifecycle marketing, with a track record of success in driving revenue impact.
• Strong leadership skills with experience in managing and developing marketing teams in a fast-paced environment.
• Excellent analytical abilities, capable of interpreting data to drive strategic decisions.
• Exceptional communication and interpersonal skills, with the ability to build relationships across various teams.
• Strong project management skills, adept at managing multiple priorities in a dynamic work environment.
• Passion for customer experience and a deep understanding of the customer journey.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive benefits package, including health, dental, and vision insurance.
• Generous paid time off and holiday policy to support work-life balance.
• Professional development opportunities to advance your career.
• Collaborative and innovative work environment with a focus on growth.
• Flexible working arrangements to accommodate diverse lifestyles.