About the Role

We are seeking a high-performance Ad Creative Producer with a strong background in the iGaming, online casino, sweepstakes, or betting industries. This role focuses on performance marketing, where your creative outputs will directly influence cost per acquisition (CPA), return on ad spend (ROAS), and overall revenue growth. You will be tasked with developing engaging ad concepts, leading rapid testing cycles, collaborating closely with User Acquisition Managers, and optimizing creatives based on real-time performance data within a compliance-sensitive environment.

Key Responsibilities

• Lead the ideation and development of high-converting ad creatives, focusing on casino-native angles such as jackpots, wins, bonuses, urgency, competition, and fear of missing out (FOMO).
• Create gameplay ads, user-generated content (UGC) style videos, and static creatives that capture audience attention and drive engagement.
• Conduct rapid testing cycles to evaluate the performance of various ad creatives and optimize them based on real-time analytics.
• Collaborate daily with the User Acquisition team to align creative strategies with marketing goals and targets.
• Monitor compliance standards within marketing materials and ensure adherence to industry regulations.
• Report directly to the Ad Creative Lead, providing insights and recommendations for creative improvements.

Requirements

• Proven experience as an Ad Creative Producer or a similar role in the iGaming, online casinos, or related industries.
• Strong understanding of performance marketing metrics, including CPA and ROAS.
• Ability to generate innovative and effective ad concepts that resonate with target audiences.
• Experience in leading creative testing cycles and optimizing campaigns based on data.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Familiarity with compliance and regulatory standards in advertising, particularly in the gaming sector.

Benefits

• Competitive salary and performance-based incentives.
• Opportunity to work with a passionate and innovative team.
• Flexible working arrangements and a supportive work environment.
• Access to professional development resources and training.
• Health and wellness benefits to support your overall well-being.