About the Role

We are seeking a talented Senior App Store Optimization Manager to take charge of our App Store and Google Play presence on a global scale. In this dynamic role, you will implement strategies to enhance organic growth through meticulous keyword optimization, innovative store-page experimentation, and effective localization efforts. You will also manage Apple Search Ads to ensure efficient user acquisition. This position is ideal for a data-driven professional who thrives on ownership and strategic planning.

Responsibilities

• Keyword Optimization: Oversee Title, Subtitle, and Keyword field optimization across all App Store storefronts, ensuring coverage for every available country.
• Store Page A/B Testing: Plan and execute A/B testing for screenshots and metadata (Product Page Optimization) to continuously improve conversion rates.
• Localization: Adapt creative assets and app copy for key markets to maximize impact and reach.
• Performance Metrics: Analyze and own store performance metrics, utilizing data to refine strategies and drive user engagement.
• Market Research: Conduct competitive analysis and market research to stay ahead of trends and optimize our positioning.
• Cross-Functional Collaboration: Work closely with marketing, product, and development teams to align ASO strategies with overall business goals.
• Reporting: Prepare regular reports on ASO performance and growth initiatives, presenting actionable insights to stakeholders.

Requirements

• Proven experience in App Store Optimization, ideally in a managerial role.
• Strong understanding of SEO principles and digital marketing strategies.
• Experience with Apple Search Ads and other user acquisition channels.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills, with a proactive approach to problem-solving.
• Familiarity with A/B testing tools and methodologies.
• Knowledge of localization practices and cultural sensitivities for various markets.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible work hours and the option for remote work.
• Comprehensive health benefits and wellness programs.
• Opportunities for professional development and career growth.
• A dynamic and inclusive company culture that encourages innovation.