Responsibilities

• Develop and manage the overall strategy and operations of HubSpot's Customer Reference Program, ensuring alignment with business goals.
• Lead the recruitment, onboarding, and engagement of customer advocates, creating a community of enthusiastic brand supporters.
• Collaborate with cross-functional teams including Sales, Customer Success, Product Marketing, and GTM Enablement to ensure effective integration of customer references into sales processes.
• Utilize data and AI technologies to enhance program effectiveness, driving insights that inform strategy and execution.
• Monitor program performance metrics, providing regular updates and recommendations to improve program efficiency and impact.
• Establish program governance to ensure consistency and quality in customer interactions.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
• 5+ years of experience in marketing or customer advocacy roles, with a proven track record of developing successful programs.
• Strong understanding of AI and data-driven marketing strategies.
• Excellent communication and interpersonal skills, with the ability to foster relationships with diverse stakeholders.
• Proven project management skills, with the ability to manage multiple initiatives simultaneously.
• Analytical mindset with a focus on leveraging data to drive decision-making.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health and wellness benefits, including medical, dental, and vision coverage.
• Flexible working hours and remote work options to promote work-life balance.
• Opportunities for professional development and career advancement.
• A vibrant company culture focused on collaboration, innovation, and employee engagement.