Responsibilities

• Develop and own the lifecycle marketing strategy to improve member engagement, retention, and growth.
• Design and execute high-impact marketing programs across email, push notifications, in-app messaging, and SMS.
• Analyze member experiences and connect them to key outcomes, such as retention rates, product attach rates, and lifetime value (LTV).
• Collaborate closely with cross-functional teams including Product, Growth, Marketing, Creative, Data Science, and Analytics to drive alignment and effectiveness.
• Utilize data, AI, and automation to innovate lifecycle marketing practices and improve personalized cross-channel member journeys.
• Lead through ambiguity, making informed decisions and knowing when to escalate issues to ensure successful program implementation.
• Contribute to the development of stronger workflows and practices within the Lifecycle team.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred.
• 5+ years of experience in lifecycle marketing or a similar role, with a proven track record of driving engagement and retention.
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
• Experience with CRM tools and marketing automation platforms.
• Exceptional communication and collaboration skills, with the ability to influence stakeholders at all levels.
• Creative thinker with a knack for problem-solving and innovation in marketing strategies.

Benefits

• Competitive base salary starting at $150,000, up to $208,000 based on experience and location.
• Performance-based bonus and equity package.
• Comprehensive health, dental, and vision insurance plans.
• Flexible work schedule and remote work opportunities.
• Professional development and growth opportunities within a supportive team environment.
• Generous paid time off and holiday policies to ensure work-life balance.