Responsibilities

• Drive customer adoption and value by designing and executing strategic marketing programs aimed at increasing product usage and engagement among K-12 customers.
• Develop and implement initiatives that ensure customers are successful and derive maximum value from our products, fostering long-term relationships.
• Collaborate with the Account-Based Marketing (ABM) Manager and Marketing Managers to align strategies for cross-selling opportunities and program execution.
• Analyze customer engagement metrics and feedback to continuously refine marketing strategies and improve customer health.
• Coordinate with cross-functional teams to create resources and tools that support customer education and product utilization.
• Identify trends and insights within the K-12 education sector to enhance our marketing approach and address customer needs effectively.
• Lead workshops, webinars, and other customer engagement activities to cultivate a strong community around our products.
• Report on the effectiveness of marketing initiatives and make data-driven recommendations for future campaigns.

Requirements

• Bachelor's degree in Marketing, Business, Education, or a related field.
• 5+ years of experience in customer marketing, preferably within the education sector.
• Proven track record of driving customer engagement and retention through innovative marketing strategies.
• Exceptional communication and interpersonal skills to collaborate effectively with internal teams and external stakeholders.
• Strong analytical skills to assess marketing performance and customer feedback.
• Experience with marketing automation tools and customer relationship management (CRM) systems.
• Passion for education and a deep understanding of the K-12 landscape.
• Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health benefits, including medical, dental, and vision.
• Generous paid time off and holiday schedule.
• Opportunities for professional development and continuous learning.
• A collaborative and inclusive work environment that values creativity and innovation.
• Flexible work hours and the option for remote work.
• Access to company-sponsored events and team-building activities.