Responsibilities

• Develop and implement comprehensive lifecycle marketing strategies to drive customer engagement and retention.
• Analyze customer journey data to identify opportunities for improvement and optimize marketing campaigns.
• Collaborate with cross-functional teams, including product, sales, and customer support, to ensure a unified approach to customer experience.
• Manage and oversee all marketing automation and CRM tools to ensure effective communication with customers.
• Design and execute targeted email marketing campaigns that nurture and convert leads into loyal customers.
• Conduct A/B testing and analyze results to refine messaging and improve campaign performance.
• Monitor industry trends and competitor activities to remain ahead in the marketplace.
• Prepare and present reports on marketing performance metrics and ROI to stakeholders.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in lifecycle marketing or related marketing roles, preferably in technology or software industries.
• Strong understanding of marketing automation tools and CRM platforms.
• Excellent analytical skills with a data-driven mindset.
• Proficiency in email marketing and campaign management.
• Exceptional communication and interpersonal skills.
• Ability to work independently and as part of a remote team.
• Experience in the blockchain or Web3 sector is a plus.

Benefits

• Fully remote work environment with flexible hours.
• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Generous vacation and leave policies to promote work-life balance.
• Opportunities for professional development and career advancement.
• Collaborative and inclusive company culture with a focus on innovation.