Responsibilities

• Lead the development and execution of Headspace's agentic marketing system.
• Analyze real-time member and campaign signals to drive evidence-based decisions for acquiring and retaining members.
• Collaborate with cross-functional teams to integrate product strategy, data science, and growth marketing initiatives.
• Monitor member behavioral signals and select optimal interventions from a curated content library.
• Automate personalized communications across push notifications, email, and in-app channels, ensuring timely and relevant member engagement.
• Evaluate channel-level performance and reallocate budgets across platforms based on data insights.
• Refine audience targeting and optimize ad creatives by leveraging a curated library of approved materials.
• Provide actionable insights and recommendations to enhance campaign performance and lifecycle engagement.

Requirements

• Bachelor's degree in Data Science, Marketing, or a related field; advanced degree preferred.
• 5+ years of experience in product science, data analytics, or growth marketing.
• Proficient in data analysis tools and methodologies, with a strong understanding of statistical analysis.
• Experience in developing automated systems for marketing and member engagement.
• Ability to work collaboratively in a fast-paced, cross-functional environment.
• Strong problem-solving skills and the ability to translate complex data into actionable strategies.
• Excellent communication skills with a focus on stakeholder engagement and collaboration.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health benefits, including medical, dental, and vision coverage.
• Generous paid time off and flexible work arrangements.
• Professional development opportunities and continuing education support.
• A dynamic work environment that encourages innovation and creativity.
• Access to Headspace's resources and tools for personal wellness and mindfulness.