Responsibilities

• Lead and manage the demand generation campaigns across multiple channels, including Google, LinkedIn, and YouTube.
• Oversee the event calendar, coordinating trade shows, webinars, and executive roundtables to enhance brand visibility and engagement.
• Architect and optimize HubSpot for effective marketing automation, ensuring it meets the evolving needs of the organization.
• Develop and implement strategies to capture, route, score, and measure demand efficiently.
• Collaborate with cross-functional teams to align marketing efforts with business objectives and ensure cohesive messaging.
• Analyze campaign performance and provide insights that inform future strategies and initiatives.
• Manage relationships with external agencies to ensure the successful execution of paid media initiatives.
• Continuously identify opportunities for improvement in the demand generation process and take initiative to implement changes.

Requirements

• Proven experience in demand generation or related marketing role, with a strong understanding of digital marketing strategies.
• Expertise in HubSpot or similar marketing automation platforms.
• Ability to analyze data and derive actionable insights to inform marketing strategies.
• Strong project management skills with the ability to handle multiple initiatives simultaneously.
• Exceptional communication skills, both written and verbal, with the ability to present ideas clearly and effectively.
• Experience working with paid media campaigns and understanding of the digital advertising landscape.
• Ability to work collaboratively in a fast-paced environment and adapt quickly to changing priorities.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Flexible work hours and remote work options to maintain work-life balance.
• Opportunities for professional development and career advancement.
• Culturally inclusive environment that values diversity and innovation.
• Access to cutting-edge tools and technologies to enhance your work experience.