Responsibilities

• Develop and execute comprehensive paid social media strategies across various platforms to enhance brand visibility and engagement in Mexico and Canada.
• Analyze campaign performance, utilizing data-driven insights to optimize strategies and maximize ROI.
• Collaborate with cross-functional teams including Sales, Product, and Creative to ensure alignment of marketing efforts with business goals.
• Manage and mentor a team of marketing professionals, fostering a culture of innovation and continuous improvement.
• Stay updated with industry trends and best practices in performance marketing, especially within the social media landscape.
• Conduct A/B testing and other experiments to identify effective tactics for audience targeting and message delivery.
• Prepare regular reports on campaign performance and provide actionable recommendations to senior management.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in performance marketing, specifically in paid social media.
• Proven track record of managing large-scale campaigns with significant budgets.
• Strong analytical skills with experience in data analysis and performance metrics.
• Excellent communication skills, both written and verbal, with the ability to present complex information effectively.
• Experience with marketing tools and platforms (e.g., Google Analytics, Facebook Ads Manager, etc.).
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance packages.
• Flexible working hours and remote work options.
• Professional development opportunities, including training and certifications.
• A vibrant company culture that promotes teamwork and innovation.
• Generous paid time off and holiday policies.
• Employee discounts on company products and services.