Responsibilities

• Develop and implement integrated promotional strategies aimed at accelerating consumer acquisition, engagement, and retention.
• Oversee the execution of promotional campaigns, ensuring they align with our overarching marketing objectives.
• Conduct ongoing analysis of customer data to inform testing and experimentation strategies for continuous improvement.
• Identify trends within consumer cohorts and recommend targeted interventions to optimize the customer lifecycle.
• Collaborate with cross-functional teams to ensure promotional strategies are effectively communicated and executed.
• Monitor campaign performance metrics and provide actionable insights to enhance future campaigns.
• Lead a team of marketing professionals, providing mentorship and guidance in promotional strategy development.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus.
• 3+ years of experience in consumer promotions, marketing strategy, or a related field.
• Strong analytical skills with a proven ability to interpret data and generate actionable insights.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
• Experience with A/B testing and experimentation methodologies.
• Proficiency in marketing analytics tools and CRM software.
• Strong organizational skills and the ability to manage multiple projects simultaneously.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Flexible work hours and remote work options.
• Generous paid time off and holiday schedule.
• Professional development opportunities and career advancement.
• A dynamic work environment with a focus on teamwork and innovation.