Responsibilities

• Act as the primary marketing partner to the UK and Southern Europe sales teams, maintaining regular communication to align on priorities, share updates, and gather feedback.
• Develop regional marketing plans in collaboration with Sales and the Marketing Director, balancing regional needs with global marketing initiatives.
• Execute field marketing programs, including events and campaigns, that drive awareness and generate leads within the target region.
• Implement digital marketing strategies tailored to the local audience, including email marketing, social media, and online advertising.
• Coordinate public relations efforts and manage relationships with local influencers to enhance brand visibility.
• Analyze and report on the performance of marketing initiatives, using insights to improve future campaigns and drive ROI.
• Support the localization of global marketing programs to ensure relevance and engagement with regional prospects and customers.
• Collaborate with cross-functional teams to ensure alignment of marketing activities with sales goals and organizational objectives.
• Stay informed about industry trends, competitive landscape, and customer preferences to effectively position the company's offerings.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
• 5+ years of experience in field marketing, preferably in technology or software industries.
• Proven track record of developing and executing successful marketing programs that drive demand and support sales initiatives.
• Strong understanding of digital marketing tools and strategies, with experience in managing campaigns across multiple channels.
• Excellent communication and interpersonal skills, with the ability to build relationships and work collaboratively across teams.
• Ability to analyze data and derive actionable insights to influence marketing strategies.
• Fluent in English; knowledge of additional languages relevant to the region is advantageous.
• Willingness to travel within the region as necessary.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health and wellness benefits.
• Flexible working hours and remote work options.
• Opportunities for professional development and career growth.
• Collaborative and inclusive company culture with a focus on innovation.
• Access to the latest marketing tools and technologies.
• Regular team-building activities and company events.