Responsibilities

• Develop and execute full-funnel, multi-channel B2B marketing campaigns aimed at generating qualified leads and driving revenue.
• Utilize HubSpot to build campaigns, analyze performance, and optimize strategies based on data-driven insights.
• Collaborate with cross-functional teams, including sales and product development, to ensure alignment on goals and messaging.
• Continuously iterate on campaign strategies to improve key performance indicators (KPIs) and achieve marketing objectives.
• Identify target audiences within the manufacturing sector, focusing on maintenance managers, reliability engineers, and operations leaders.
• Monitor industry trends and competitor actions to inform campaign strategies and maintain a competitive edge.
• Create compelling content that resonates with the target audience, resulting in higher engagement and conversion rates.
• Report on campaign performance and provide actionable recommendations for future improvements.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in B2B marketing, preferably in a SaaS environment.
• Proven track record of managing successful integrated marketing campaigns that drive revenue growth.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Expertise in HubSpot or similar marketing automation platforms.
• Exceptional communication and collaboration skills to work effectively within a team.
• A passion for technology and an understanding of the manufacturing industry is a plus.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible working hours and remote work options to support work-life balance.
• Comprehensive health and wellness benefits, including medical, dental, and vision coverage.
• Opportunities for professional development and career advancement.
• A collaborative and innovative work environment with a focus on employee growth.
• Access to cutting-edge tools and technology to facilitate your work.
• Participate in team-building activities and company-sponsored events.